Handcrafted &

Design with love

Design by Aino Heiniö

More than a fashion

Word from a designer.

My desire is to create personal design products that last the time. The unique design of Moroccan carpets, in their beautiful colours and patterns, touched my heart and sparked the idea for my own brand. My thinking was to allow people to not only enjoy these designs at their homes, but to carry their beauty with them, on them, wherever they go!


I love contrasts and mixing different styles together. My background is in working as a fashion stylist, for over 15 years. I am curious by the ways we can express our identity, lifestyle and convictions through our style. I am passionate about exploring this planet of ours, and get inspired by the nature, arts and different cultures, lifestyles and people who dare to be different and show it. I admire the people who create beauty in this not always so beautiful world. I get inspired by the magic of everyday life.


Products of Aino Heinio are all unique pieces. Just like every single one of us. I work together with amazingly talented artisans in Morocco. I love how these unique rugs get new, different lives in my designs, transforming into clothing and accessories. These pieces are a beautiful combination of traditional Moroccan handicrafts and Scandinavian modern design.


Aino Heinio products are unisex because this world is all about energy; feminine and masculine, we all represent these two energies. I design for the universal people, we are all one.